|Streamline Moderne, (sometimes referred to by either name alone), was a late type of the Art Deco design style which emerged during the 1930s. Its architectural style emphasized curving forms, long horizontal lines, and sometimes nautical elements. As the depression decade of the 1930s progressed, Americans saw a new aspect of the Art Deco style emerge in the marketplace: Streamlining. The Streamlining concept was first created by industrial designers who stripped Art Deco design of its fauna and flora in favor of the aerodynamic pure-line concept of motion and speed developed from scientific thinking.
The Streamline Moderne was both a reaction to Art Deco and a reflection of austere economic times. Gone was unnecessary ornament. Sharp angles were replaced with simple, aerodynamic curves. Exotic woods and stone were replaced with cement and glass. Soon owners of beauty parlors, corner soda fountains, offices, diners and movie theaters were all enthusiastic about gaining more business through modernizing their premises in the new industrial style. Materials of chromium steel, colored Vitrolite glass, stucco, tubular neon, glass block, tinted mirrors and recessed lighting were all used to convey the image of speed. Americans quickly flocked to these sleek, shiny emporiums of modernity and by the middle of the 1930s, the machine aesthetic (the merging of art and industry) had instilled itself into American culture.