We all know where Chrysler has been in recent years. Bankrupt, bailed out, taking a stab at it again, turning over a new leaf, chasing quality, reinventing themselves. This time they are going to do it right, freshen those designs, build that mystique, park their cars in front of the modern house.
Same old cars perhaps, but they have trimmed them up, new headlamps, new logos, new look. And to put that new image across to car buyers, this time they are going to do what works so well for those other car companies. They are going to show us that the kind of person that owns a modern house is the kind of person that owns their car. They are successful, well dressed, perhaps smart even with just the right air of coolness as they exit their shiny new car and vanish into the luxury of modernism.